La Ruta De La Peste
Telefónica’s in-house production La Peste has become the most watched series premiere ever for Spain’s Movistar+, with 90% of viewers watching it on-demand.
In collaboration with El Cañonazo and 2conleche, we created La Ruta de La Peste, a digital container that allows TV viewers discover the trans-media universe of La Peste, learning about the live in Seville in the 16th Century, and walking through the most emblematic places that appear in the series through an interactive map.
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International Business Development Manager
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