Do you need to know who’s visiting your website, and what they do there?
Sure you do!
A website tracking system is a tool suite that provides you with a full set of statistics to help you monitor and track visitors to your website. The information you can learn from a tracking system starts with basic stats, such as how many unique visitors you have had in a 24-hour period, and what countries they are coming from.
Imagine you’ve sent an email to a company and want to see if anybody from that company looked at your website. You can see a list of all visitors from that company, and view their clickstreams through your site.
The Tracking System Is Your Friend !
For example, you have invested time and energy into publishing a website. Getting people to come to your site is one thing, getting them to stay is another. The best way to encourage visitors to stay is to provide them with quality content in the area that they are interested. A tracking system will tell you what your visitors are interested in.
OR: You have launched an advertising or banner campaign. How will you determine the impact of the adverts or banners? How long will the effect last? Using the right Tracking System gives you the ability to measure specific page traffic within given time frames. It will tell you which banners from any location on the internet have the most impact.
The best way to keep visitors coming back is by updating content
The question is: What content? And how often it must be changed?
This is where Google Analytics comes to help.
Google Analytics is a platform that collects data and compiles it into useful reports.